I’m quite partial to shopping on Amazon. Not only because they have pretty good prices and really quick delivery, but because of the nifty corrections they’ve built up between products by monitoring people purchasing habits for more than a decade. It’s quite common to see a ‘people also often buy this’ or ‘people sometimes buy this instead’ link on a product page which can sometimes bag you a bargain or find a better product than what you were previously going to buy.
Where I find them hit-and-miss, however, is their product emails they sometimes send out. Not the standard advertising ones, but the ones that claim “as someone who has recently browsed our selection of [one type of product], we thought you’d like to know about our deals in this area, or some related items.”
My problem with those emails is twofold. Firstly, they’ll often do something like send an email headed “as someone who recently browsed our selection of external hard drives, here’s our best deals in hard drives”, despite the fact that you actually bought a hard drive whilst browsing their store and as such no longer actually need a hard drive. Those emails also sometimes highlight a bargain you missed the first time round but it’s too late now because you’ve already bought something else.
They also sometimes have confusion when suggesting related products. For instance, the email I got this morning, headed “bestselling filters”. As you have recently browsed our selection of filters, it said, you might be interested in these bestsellers. It then went on to display an array of various filters of various prices. Fortunately, they were all compatible – these sort of emails also have the habit of saying ‘you’ve browsed some Canon lenses, have you considered these Nikon alternatives?’ as if my decision on lens manufacturer was decreed by features and price, instead of whether the thing will actually attach to my camera.
Well, I say all of the filters were compatible. There was one that didn’t quite sit amongst all of the others. I have no idea how I’m going to attach this to my camera: